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Page history last edited by Kelly Wilson 1 year, 3 months ago

What is a Pitch Between Two Communication Agencies?


Communication in itself is an art and a science, which is why it is a vital factor specifically for a agence communication Genève. A communication agency specializes in branding, naming, incorporating identity, logo design, and the like for any establishment. Ad agencies, as they are popularly called nowadays, successfully create communication plans, create business strategies that implement and evaluate communication audit, and develop communication skills within the walls and outside the walls of an agency. 


The agency for communication basically attempts to build a strong connection between the customers and the brand. Individuals who work in an agency must be creative, have strategic thinking, and be professional when coming up with ideas. These characteristics are vital when pitching between agencies and clients begin. What clients fail to recognize when pitching is that open communication is crucial. Agencies want info about what to see and what not to see. To help a clients' brand grow, agencies at their best understand the challenges the client's business may pose and present them with concrete solutions.


Now pitching would generally cost the agencies, especially if it comes between the final two. Clients choose the best agency based on who can offer the best pitch. Two agencies up against each other would of course mean that they have to create a smarter and better pitch than the agency they are up against to ultimately get the client's brand. If there is one sure way for agencies to win a pitch then it would be through a savvy PowerPoint presentation, though it is unlikely to happen nowadays given that clients are more aggressive than ever.


Pitching is an expensive process for any two agencies up against each other, which is why a few individuals working at communication agencies prefer that clients simply stick to what they want to see and choose two agencies whom they think has a chance of promoting their businesses' brand better. 


Pitching in any communication agency is challenging, especially when two agencies are up against each other competing for the approval of the client.


Agencies only win a business when the odds of success are strong given that the pitches are sensitively selected, which leads back to the characteristics of individuals who should work at communication agencies.



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